DYING TO SELF. FOUNDED BY ZAE ORTIZ THROUGH A VISION HE HAD FROM THE HOLY SPIRIT. IN 2013, HE WAS THINKING ALOT ABOUT WHERE TO GO NEXT WITH HIS MUSIC AND WHAT LABEL HE WOULD LIKE TO SIGN WITH IF GIVEN THE OPPORTUNITY. IT WAS THEN WHEN HE HEARD THE HOLY SPIRIT SAY TO HIM, "DON'T JOIN A MOVEMENT. BE A MOVEMENT. DIE TO SELF." HE FELT IT WAS GODS WAY OF TELLING HIM TO KILL THE FLESH AND GET RID OF ALL HIS DESIRES AND TRUST IN THE LORD. EVER SINCE THEN, DYING TO SELF HAS BEEN ABLE TO GROW INTO WHAT IT IS TODAY. MUSIC AND MERCH WITH A PURPOSE.